Saturday, May 19, 2007

Humble Marketing King Les Schwab

Les Schwab started selling tires in rural Prineville, Oregon, and built a regional chain of 410 stores that did $1.6 billion in business last year.

The best customer service I get is at his Les Schwab tire stores - every time I go there, which is multiple times per year. His workers run to greet you as you park your car; once I got inside and the outside guy followed me in! Good job, Les Schwab Tires.

Seattle Times


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